Store Redesign
Following a comprehensive creative audit of Goldie Locks’ Amazon presence, I identified strategic opportunities to improve the customer journey, strengthen brand storytelling, and enhance overall performance. A key initiative was redesigning the Amazon storefront to better educate shoppers, simplify product discovery, and drive higher conversion rates and average order value.
New Product Launch
To support the launch of the Thickening Balm, a cohesive Amazon launch strategy was developed in parallel with Goldie Locks’ DTC rollout. Product detail images, A+ content, and branded storefront updates were created to ensure a cohesive brand experience, increase product visibility, and support conversion across channels.
Thickening Balm Product Images
Thickening Balm A+ Content