RESUME

I'm responsible for launching creative content for large celebrity-backed and digitally native brands on marketplaces such as Amazon, Target and Walmart (clients include Flower Beauty by Drew Barrymore, Hey Humans by Jada Pinkett Smith, Kristin Ess, Scrub Daddy). I lead client-facing kick-off and strategy meetings with clients and develop effective creative briefs that ensure successful brand launches with designs that convert to sales. I manage and develop a team of designers to serve as consultative strategic partners to external clients as well as internal stakeholders. I collaborate across various channels to establish a unified brand and voice for Packable and lead the rebranding efforts across the organization.

GTT | Creative Director
NY, New York | Jan 2018 – Apr 2020
Elevate and evolve the GTT brand by creating a consistent brand experience for advertising, social media, events and digital.

AMA | Art Director
NY, New York | Apr 2015 – Dec 2017
Conceptualize, lead and execute designs that tell a captivating story through all communication channels. Lead and transform a design team that produces compelling design solutions that support marketing objectives.

AIG | Project Manager (Marketing Communications Supervisor)
NY, New York | Mar 2014 – Dec 2015
Establish and manage a shared resources team of writers and designers and partner with Brand team to conduct a global brand review to benchmark AIG’s brand reputation. Prioritize workload and implement project-tracking/filing system. Coordinate internal/employee email communications.

Vita Coco | Freelance Ad Designer
New York, NY, USA | Sep 2015 – Nov 2015
Designed Point of Sales (POS) ads for store displays.

GfK | Senior Designer
NY, New York | Mar 2008 – Mar 2014
Manage the North American brand identity for marketing design materials. Implement global brand identity refresh and design print and electronic marketing materials to raise brand awareness by 25% in the market research industry. Art-direct and project-manage freelancers, design schedule, print production, and print and design budget.

GfK | Graphic Designer
NY, New York | Jul 2006 – Mar 2008
Rebranded all marketing materials under a new brand identity and created brand guidelines for sub-brand to ensure a cohesive look and feel after a company merger. Collaborated with an external advertising agency on successfully localizing a global campaign for a North American audience. Provided presentation consultation and template designs for client deliverables and internal communications.