The Launch
As a new brand, Lemme needed to establish strong market presence. They partnered with Andeza to launch
on Amazon concurrently with its DTC site. While at Andeza, I led the Amazon launch for Lemme, developing creative
content for Product Detail Pages and the Brand Store that built credibility and expanded reach beyond
celebrity loyalists to a broader, health-conscious audience.
on Amazon concurrently with its DTC site. While at Andeza, I led the Amazon launch for Lemme, developing creative
content for Product Detail Pages and the Brand Store that built credibility and expanded reach beyond
celebrity loyalists to a broader, health-conscious audience.
To see Lemme's entire Brand Store, click here.
Seasonal Retail Activations
During key retail moments—including Black Friday/Cyber Monday or Prime Day—I partnered with
Andeza’s Marketing and Digital teams to update Lemme’s Brand Store, developing campaign-driven creative that
highlighted promotional offers and bestsellers to drive engagement and conversion.
Andeza’s Marketing and Digital teams to update Lemme’s Brand Store, developing campaign-driven creative that
highlighted promotional offers and bestsellers to drive engagement and conversion.
Black Friday/Cyber Monday Store
Prime Day Store
Benefit-Led Navigation & SEO Strategy
As Lemme’s product line expanded, I restructured the Brand Store by product type and benefit to improve discoverability.
In partnership with the Digital team, we identified high-value search terms and developed benefit-led store pages that grouped related products together, driving qualified sponsored brand traffic directly to curated product sets.
In partnership with the Digital team, we identified high-value search terms and developed benefit-led store pages that grouped related products together, driving qualified sponsored brand traffic directly to curated product sets.
Gummies category page
Capsules category page
Metabolism benefit-led page
Women's Health benefit-led page