GfK Candy Box Marketing Campaign
GfK is a global, top five, full-service market research company that covers over 100 markets worldwide across various industry sectors. This direct mail campaign mimicked a candy box with cards inside that highlighted research solutions GfK offered. The boxes were sent to clients and prospects, which led to multiple cross-sell opportunities by showing the breath of GfK's integrated capabilities. The campaign resulted in new RFPs and led to winning several key accounts.
GfK Brand Tracker Postcard Series
This series of postcards was used in a direct mail campaign to promote GfK’s brand optimization capabilities in the Brand and Communications group. The bright orange color and the catchy phrases were used to grab the recipient’s attention while the messaging in the back explains how GfK can help companies measure their brand in their marketplace. This direct mail campaign led to inquires about the product and new business development.