Hey Humans on Amazon
Hey Humans is co-founded by Jada Pinkett Smith as the first cross-category personal care brand that’s 99% plastic free. They partnered with Packable to launch their products on Amazon. Part of the brief was to deemphasize the involvement of the Smith family at the time because of the negative press around the Academy Awards incident. Instead, we worked with the brand to focus on the effectiveness of these natural products as well as the mission behind this brand to do good for the planet.