Vita Coco Point-of-Sale Ads
Vita Coco, an international coconut water company, needed help customizing Point of Sales (POS) ads for store displays in local supermarkets and delis throughout the United States. This campaign ran in Fall 2015 and included signage such as window sticker, hanging banners, and door signs.
GfK is a global top five, full-service market research company that covers over 100 markets worldwide across various industries/sectors. These ads were used to promote the company's various market research capabilities in trade publications, leading to increased industry awareness.